Bob Johns

ARTICLES BY BOB JOHNS

• Is ISIS Becoming The Mobile Wallet Of Choice For QSRs?

  11/27/2013

  ISIS, the mobile wallet platform created through a joint venture between AT&T, T-Mobile, and Verizon Wireless, has finally launched nationwide, and it is rapidly being adopted by the QSR industry. ISIS is an NFC-based platform enabling payments with mobile devices. This is not an entirely new concept, of course, but widespread use and adoption have not yet occurred for Google Wallet, PayPal, or other mobile wallet initiatives.

• Mobility And The QSR

  11/18/2013

  Quick-serve restaurants (QSRs) are learning how to market to the customer at the point of decision through mobility.

• How Checkers Is Going Mobile To Reach The Customer

  11/18/2013

  Checkers is jumping into the mobile space, not only to market to their customers, but to better understand them to make marketing relevant and effective.

• How Sustainability Can Save You Money — Easily

  10/7/2013

  Sustainability is becoming a huge issue in every industry, and the hospitality industry is no different. When you look at restaurants, there a lot of simple procedures that can go a long way to making sustainability not only an environmental issue, but a cost savings for years to come.

• Hardee's Returns To The Northeast With A Vengeance

  10/2/2013

  Hardee’s, the fast-food chain known for huge burgers and provocative ads, is planning to return to the Northeastern U.S. after pulling out in the 90s. The company had closed nearly all of its stores in the region before being acquired by CKE Restaurants in 1997. Since then, the company has enjoyed a rebound in brand popularity, sales, and growth.