Bob Johns

ARTICLES BY BOB JOHNS

• KFC Serves Up Improved POS Transactions

  Increased employee productivity and faster customer service are two of the benefits garnered by this KFC chain’s POS hardware/software upgrade.

• The Rapidly Evolving World Of Retail Technology

  Retail technology is changing at a breakneck pace, and retailers are struggling to stay ahead.

• Location-Based Marketing Is More Than Just Mobile Advertising

  Retailers need to look at their entire media spend to determine how they layer location data and create relevant marketing strategies.

• Is ISIS Becoming The Mobile Wallet Of Choice For QSRs?

  ISIS, the mobile wallet platform created through a joint venture between AT&T, T-Mobile, and Verizon Wireless, has finally launched nationwide, and it is rapidly being adopted by the QSR industry. ISIS is an NFC-based platform enabling payments with mobile devices. This is not an entirely new concept, of course, but widespread use and adoption have not yet occurred for Google Wallet, PayPal, or other mobile wallet initiatives.

• Mobility And The QSR

  Quick-serve restaurants (QSRs) are learning how to market to the customer at the point of decision through mobility.

• How Checkers Is Going Mobile To Reach The Customer

  Checkers is jumping into the mobile space, not only to market to their customers, but to better understand them to make marketing relevant and effective.

• Are Mobile Devices Perfect For The Hospitality Industry?

  What industry gets more personal than the hospitality industry? Whether it is service in a restaurant or staying at a hotel, customers and associates interact more in this industry than most. This is why mobility is a perfect fit for the hospitality industry.

• Panera Bread's LP Approach — Eliminate Temptation And Opportunity

  We have seen the role of the loss prevention (LP) professional change from one of “company police” to an integral part of a successful business. I recently had the opportunity to sit down with Jeff Levitt, LPC, CPP, asset protection with Panera Bread, to discuss how he is handling the evolving role of LP professional.

• Harry & David Leverages Traffic Data To Boost Sales

  The fruit-and-food gift retailer uses in-store and retail-complex traffic data to make intelligent decisions for the stores.

• How AT&T’s New Store Design Engages The Customer

  A new open-concept design helps to engage the digital customer at every turn.