From The Editor | November 27, 2013

Is ISIS Becoming The Mobile Wallet Of Choice For QSRs?

bobjohns

By Bob Johns

ISIS, the mobile wallet platform created through a joint venture between AT&T, T-Mobile, and Verizon Wireless, has finally launched nationwide, and it is rapidly being adopted by the QSR industry. ISIS is an NFC-based platform enabling payments with mobile devices. This is not an entirely new concept, of course, but widespread use and adoption have not yet occurred for Google Wallet, PayPal, or other mobile wallet initiatives.

Up until now, the only marge chain heavily invested in mobile wallets has been Starbucks, through a relationship with Square. This has been moderately successful, but the payment strategy has not yet exploded like many people thought it would. That may be about to change with ISIS.

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