Restaurant And Hospitality News – July 2, 2014
By Christine Kern, contributing writer
Denny’s is the latest restaurant to jump on the customer loyalty program bandwagon, with their Diner Perks program. Table turnover can be increased by up to 10 minutes per table using a new checkout app, further cementing the idea that POS terminals might be on their way to extinction. A new display technology is also driving up average checks for Sonic, and Technology can have an important impact on customer loyalty. And Dollywood has created a new app that links mobile gaming experiences inline to real-time rides, with rewards.
Denny's Leverages New Reward Program
Denny’s has launched a new test loyalty program in select markets. Called ‘Denny’s Diner Perks,’ the program will help identify and analyze guests’ dining habits and needs through targeted reward structures and messaging strategies , in order to determine what resonates best with them. Ultimately, the program is designed to help create new guest-centric promotions and future core and limited time product launches.
Performance Data Shows Checkout app Increases Turnover by Up to 10 Minutes per Table
FSR Magazine reports that MyCheck, a checkout app for restaurants and other businesses across four major markets worldwide, released data last month regarding table turnover rates and average tips received. According to the data, MyCheck has integrated with over 3,000 merchants and has increased table turnover by an average of three to 10 minutes per table, leading to an extra two hours and 24 minutes of service per day. The data also revealed that MyCheck users on average typically tip 15-20 percent higher while a survey conducted of platform users showed 94 percent consider “waiting for the check” to be the most inconvenient time of a dining experience.
New Display Technology Driving Up Average Check for Sonic
According to QSR, an extensive technology rollout for Sonic Drive-In includes a new POS system, as well as what it’s calling a new “Point of Personalized” (POP) service feature. Located in customers’ drive-in stalls, the POP systems include a digital drive-in menu board with a screen that plays dynamic content. During the initial tests, Sonic realized the functionality is two-fold: It offers suggestive selling opportunities to customers watching the content and, once their orders are confirmed, it can suggest add-ons.
Hospitality: The Impact of Tech on Customer Loyalty
This article examines the impact of technology on customer loyalty and how mobile technology can help raise your company's standard of service. It suggests that mobile tech can improve the flying experience, in the air and on the ground; that to earn millennials' loyalty, hoteliers will have to offer something meaningful; and that self-service machines dominate supermarkets and airplane terminals, so make sense for hotel lobbies as well; and finally why better mobile experiences are key to last-minute bookings.
Mobile Game Promotion Offers Instant Rewards for Dollywood Riders
According to mobile commerce daily, a new mobile promotion for the Dollywood theme park’s newest serves to connect the digital and physical worlds by offering real-time benefits for skilled gamers. Patrons are encouraged to play the game while waiting in line for the associated real-life roller coaster, and can win free passes to the express lane for the ride. Two free passes to the faster line are awarded to the player with the highest hourly score between 11 a.m. and 5 p.m.