Location-Based Marketing Is More Than Just Mobile Advertising

By Bob Johns

January 2014 Integrated Solutions For Retailers

Retailers need to look at their entire media spend to determine how they layer location data and create relevant marketing strategies.

A conversation with Asif Khan, founder and president of LBMA.

Asif Khan, founder and president of the Location Based Marketing Association (LBMA), is an expert when it comes to location-based and mobile marketing. To Asif, “Location-based marketing is the intersection of people, places, and media.” The LBMA does not restrict this type of marketing to mobile, but it is a huge part of the equation. “Location marketing is really about any place that consumers are in that marketers want to reach, and the media used to do so,” Khan says.