From The Editor | November 21, 2014

Winning Diners' Wallet Share During The Holidays


By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

The 2014 Holiday shopping season is in full swing. For the next few weeks, consumers will invade retail stores, and in addition to retailers, restaurants will reap the benefits of holiday shopping.

Casual dining and QSRs thrive during this time, and smart businesses know that not only do food and beverage sales increase — gift cards will be an important part of revenue. As an industry, gift cards eclipsed $118 billion last year, an eight percent increase over 2012. Sure, gift cards offer your guests a quick and easy gift idea, but the stats don’t lie. Sixty-one percent of gift card holders spend more than the amount of their gift card, with 75 percent of those individuals spending more than 60 percent over original card value.

Please log in or register below to read the full article.

access the From The Editor!

Get unlimited access to:

Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of Hospitality Leader Online? Subscribe today.

Subscribe to Hospitality Leader Online X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.


Subscribe to Hospitality Leader Online