Most restaurant owners and operators know the secret to keeping loyal guests loyal — consistently treat them well in every aspect of their dining experience. Yet, restaurant owners and operators have long struggled with how to get new guests in their doors. From direct mail to TV ad spots to fliers on car windshields, it seems the restaurant industry has run the gamut of advertising to connect with potential guests. How restaurants reach new potential diners is important in an industry saturated with competition.
Back in August, The Location Based Marketing Association (LBMA) released a whitepaper penned by PunchTab titled, Mobile Tracking: Are Customers Ready?, which gauges customer sentiment around location tracking. Directed at the retail industry, many of the report’s insights apply to the hospitality industry as well.
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