San Francisco , CA /PRNewswire/ - Sojern , a digital marketing platform built for travel marketers, and Oaky , a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world to boost direct bookings.
"Sojern is committed to helping our clients not only achieve maximum occupancy through targeted digital marketing, but also to collaborate with the right partners. Our relationship with Oaky will maximize the revenue opportunity from each booking through their cross-sell proposition." and market-leading sales growth. Together we are focused on driving value from the direct hotel channel," said Josh Beckwith , general manager, global strategic accounts , Sojern.
The organizations have joined forces to take advantage of each other's strengths. Sojern can drive qualified traffic and influence travelers to book directly on a hotel website. Oaky's hyper-personalized, automated sales engine helps hotels reap additional benefits by delivering a superior guest experience.
"Today, more than ever, the hotel industry needs technology providers that drive profitability and strengthen hotel companies' revenue strategies. We are delighted to announce our partnership with Sojern. Two companies, one common goal: to help hotels take their direct revenue strategy to the next level," said Clément Dénarié, director of partnerships and strategic alliances at Oaky.
Both companies have been recognized by Hotel Tech Report. Sojern was a finalist in the 2022 Metasearch and Ad Tech category and received a Certificate of Excellence. Oaky has been named #1 Upselling Software of 2022 for the fifth year in a row.
Ultimately, the goal is mutual benefit: reaching customers through multichannel media solutions like search, metasearch, Facebook, and display to increase direct sales and long-term profitability.
Sojern is a leading digital marketing platform built for travel sellers. Leveraging AI and traveler intent data, Sojern offers multi-channel marketing solutions to drive direct demand. Thousands of hotels, attractions, tourist offices and travel marketers rely on Sojern every year to attract and convert travelers around the world.
Oaky is an automated, hyper-personalized upsell engine that helps hotels increase revenue through better guest experience and brand building. Hoteliers can add personalized offers for guests in a few clicks and promote them through perfectly timed communication with guests. Oaky is trusted by innovative hotels, groups and chains around the world, such as ONYX Hospitality Group and Radisson Hotel Group.