SIX Travel Introduces New App That Lets Travelers Book Hotels Directly Through Instagram Stories

Leveraging AI and machine learning, combined with human curation, SIX Travel delivers an entirely new way to discover and book the world's most stylish hotels

New York, NY /PRNewswire/ - Just in time for the holiday travel season, SIX Travel – the world's first and only hotels booking platform that lets travelers book hotels directly through Instagram Stories and other online publishers – launches its app out of BETA. Built exclusively for iOS, available beginning today for download on the App Store [sixtravel.com/app], SIX Travel delivers a modern solution that serves the short attention span of the mobile-savvy traveler by making travel content instantly bookable.

"We designed SIX Travel to enable people to book the world's most stylish hotels during their moments of discovery – directly from Instagram Stories with a simple swipe up, or from our award-winning iOS App," said Khalid Meniri, Co-founder and CEO of SIX Travel. "Our platform aims to harness the power of that social medium to revolutionize the travel landscape, changing the way hotels, creatives and consumers interact in a bold new way."

The travel industry is facing an age of overwhelming social discovery with 68% of the 83.1 million millennials now turning to Instagram to discover and book their travel online¹. The new SIX Travel app aims to simplify travelers' decision-making process when booking stays for upcoming travel – and with a guarantee of the best available rates. With the platform, travelers are able to swipe up on Instagram stories (or click through the link in bio) to instantly book one of the 2,000+ hotels hand-selected to be featured on the app, or save for later. Moreover, SIX Travel is the first platform that enables social content creators to monetize their travel content, while allowing partners to track their performance and demonstrate value.

As an essential modern tool for hotel partners, SIX Travel provides hotels with key insights and precise metrics to engage with relevant consumers and drive direct bookings, while significantly reducing transaction fees. The (SaaS) platform processes data signals in real-time to help hotels evaluate content creators, track their performance and measure true ROI from their campaigns – leveraging analytics and personalization algorithms to boost conversion and maximize reach, ultimately helping hotels connect in a meaningful way with the right audiences.

Co-founded by Khalid Meniri and Ilyas Djeddou, SIX Travel aims to revolutionize the way people everywhere approach global travel and exploration. Both avid travelers, Meniri (CEO) and Djeddou (CTO) have merged their collective experience building native apps and technology platforms for publishers and global retailers like Harper's Bazaar, Vogue, Moda Operandi, Yoox and L'Oréal among others. With the platform's continued expansion and app launch, Meniri and Djeddou are leveraging the trends in social discovery to give hotels, content creators and travelers a new way to connect.

The SIX Travel app is available for download on the App Store and at sixtravel.com. Learn more at about SIX Travel and join the conversation by following SIX Travel on Instagram.

About Six Travel:
SIX Travel is the easiest way to discover and book expert-curated hotels around the world. A New York based, data-driven company, SIX Travel is revolutionizing the travel landscape by enabling travelers to book from the mediums where they get inspired. Its groundbreaking platform uses artificial intelligence to turn Instagram Stories and online articles into bookable hotel experiences. SIX Travel guarantees the best available rates, and partners with the world's most stylish hotels to create a direct dialogue with relevant travelers and drive bookings. At the same time, the platform enables creators to monetize their travel content, track their performance and demonstrate true value. For more information visit sixtravel.com.

¹ Pew Research Center (US Gen X & Millennials)