McLean, VA - Recent attempts by terrorists to board airplanes in London and set off bombs have made headlines around the world and increased awareness of the urgent need for a detailed preparedness plan throughout the hospitality industry and, according to an article in the HSMAI Marketing Review by three security experts, there are a number of security measures that can and should be implemented immediately.
The HSMAI Marketing Review is a quarterly magazine published by the Hospitality Sales & Marketing Association International (HSMAI). The Summer 2006 issue being distributed in August to HSMAI members and subscribers features a two-pronged article by Marvin Cetron, Ph.D., Forecasting International, Fred J. Demicco, Ph.D., University of Delaware, Hotel & Restaurant Management, and John C. Fannin III, president and CEO Safeplace Corporation. The HSMAI authors elaborate on the particular equipment and training needed as well as procedures to be followed during an emergency such as a terrorist attack. The article offers sound advice about security measures that hotels can take to reassure guests, and also looks at what's behind terrorism's increasing focus on the hospitality industry. The full text of the article "How to Protect Your Hotel in an Era of Terrorism" is also available on the HSMAI Foundation's eConnect research and resource web site at www.hsmaieconnect.org.
In addition, HSMAI's Affordable Meetings® National education program, coming up Sept. 6–7 in Washington, D.C., will feature a free session for meeting planners titled "Emergency Preparedness Today: A Shared Responsibility That Meeting Planners and Facilities' Staff Cannot Afford to Ignore."