Red Roof Announces Partnership With Milestone Inc. To Drive AI-First Digital Transformation And Enhance Guest Experiences For Its Hotels

Red Roof, an award-winning leader in the lodging industry, today announced a strategic AI-first digital transformation partnership with Milestone Inc., a globally recognized provider of AI-native digital experience platforms and search technology.

This collaboration represents a comprehensive modernization of Red Roof’s digital ecosystem, designed to enhance discoverability across traditional search engines and emerging AI platforms, personalize the guest journey, optimize direct distribution and drive sustainable revenue growth for franchisees.

As part of this initiative, Red Roof will deploy Milestone’s AI-first Digital Experience Platform to power redroof.com and future digital touchpoints. The platform serves as a scalable growth engine, optimizing visibility across search and generative AI engines, accelerating content performance and increasing direct channel revenue through intelligent engagement and conversion technologies.

“Red Roof continues to invest in technology that delivers measurable impact for our franchisees and guests,” said Red Roof President Zack Gharib. “Partnering with Milestone Inc. allows us to implement an AIfirst digital platform that strengthens our visibility wherever travelers begin their journey, elevates personalization across the booking experience and drives more direct revenue to our hotels.”

“Hospitality discovery is being fundamentally reshaped by AI,” said Anil Aggarwal, CEO of Milestone Inc. “This partnership with Red Roof is about much more than launching a new website — it is about building an AI-native digital foundation that enhances visibility across search and generative AI engines, delivers personalized experiences in real time and maximizes conversion and direct revenue. We are excited to help Red Roof lead confidently into the AI-driven future of travel.”

Driving Direct Distribution and Franchisee Growth
The new platform is designed to strengthen Red Roof’s direct distribution strategy by:

• Increasing visibility at the top of the funnel
• Reducing friction in the booking journey
• Improving engagement and conversion rates
• Enhancing data-driven decision making

For franchise owners, the AI-first platform provides a powerful foundation for increasing property-level performance through higher direct bookings and improved digital competitiveness.

This initiative reinforces Red Roof’s commitment to digital leadership in the economy lodging segment and positions the brand for long-term growth in an era where AI-driven discovery and personalization are reshaping the hospitality industry.

Red Roof and Milestone are actively collaborating on development, with a phased rollout beginning in late 2026.