Prime Hospitality Corp. Selects TravelCLICK's Hotelligence

CHICAGO, IL -- (INTERNET WIRE) -- 03/21/2003 -- Richard W. Gray, chairman and co-CEO of TravelCLICK, announced today that Prime Hospitality Corp. is extending TravelCLICK's Hotelligence report to its AmeriSuites and Wellesley Inn properties and the new Prime Hotels and Resorts brand. Prime Hospitality Corp. is now using TravelCLICK's Hotelligence report as a tool to augment strategic planning, increase worldwide market share and boost revenues. Hotelligence provides electronic booking performance data from the Global Distribution Systems (GDS), allowing hotel managers to quickly benchmark performance in room night distribution, ADR, occupancy and revenue management compared to their local competitors. "TravelCLICK's data tools provide unprecedented access to information about travel buyers in all segments worldwide," said H. Scott Ackerman, vice president of sales for Prime Hospitality Corp. "In this market environment, it is critical that we have timely, accurate data on which to base our decisions about pricing and channel management. Hotelligence, in particular, is unequalled in allowing us to plan and execute both short and long-terms goals -- and win more business." "We are very pleased that Prime Hospitality Corp. has made TravelCLICK's Hotelligence report their solution for benchmarking performance," said Gray. "Prime Hospitality Corp. is a respected and long-standing force in the hospitality industry, and we look forward to helping each property maximize their performance in the rapidly growing electronic channels." "TravelCLICK's decision support products and electronic marketing capabilities provide properties with unequivocal efficiency, reach and information," said Ray Cohen, president and co-CEO, TravelCLICK. "These tools have proven to be invaluable to hotels when designing and executing strategic marketing and promotional plans." About Prime Hospitality Corp. Prime Hospitality Corp.(R), one of the nation's premiere lodging companies, owns, manages, develops and franchises over 240 hotels throughout the United States. Prime Hospitality owns and operates three proprietary brands, Prime Hotels and Resorts(SM) (full-service), AmeriSuites(R) (all-suites) and Wellesley Inns & Suites(R) (limited-service). Also within Prime Hospitality's portfolio are owned and/or managed hotels operated under franchise agreements with national hotel chains including Hilton, Radisson, Sheraton, Holiday Inn and Ramada. Prime can be accessed over the Internet at www.primehospitality.com. About TravelCLICK TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize net revenue from electronic distribution channels. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information unavailable through any other source. The company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents, consumers, and group meeting planners when they are booking travel. The TravelCLICK Interactive division assists hotels with online strategies to increase consumer direct business. Established in 1996 and headquartered in the Chicago area, TravelCLICK operates in more than 140 countries around the world. The company has over 6,000 clients, including national and international companies such as Accor, Air France, Avis, Best Western International, British Airways, Carlson Hotels Worldwide, Choice Hotels, Fairmont Hotels & Resorts, Four Seasons Hotels & Resorts, Grupo Posadas, Hilton Hotels Corporation, Hyatt Hotels & Resorts, Kempinski Hotels & Resorts, Leading Hotels of the World, Loews Hotels, Lufthansa, Marriott International, The Peninsula Group, The Ritz-Carlton Hotel Company, SAS, The Savoy Group, Shangri-La Hotels, Sol Melia, Starwood Hotels & Resorts, Thistle Hotels, US Airways, Virgin Atlantic and Wyndham Hotels & Resorts.