Posternak Bauer Associates To Represent Hobart Line In New York Region
TROY, OH (April 25, 2002)—Hobart and Traulsen recently announced the consolidation of their refrigeration product lines under the Traulsen brand name. In accordance with that announcement, Hobart and Traulsen have also announced that effective April 1, 2002, the Traulsen product line and the Hobart product line are now represented in the New York region by Posternak Bauer Associates of Eastchester, NY.
"This change in representation will make it easier and more convenient for foodservice dealers and consultants to manage their Hobart warewashing, food machines and cooking and Traulsen refrigeration business though one source," said John McDonough, president of Hobart foodservice. "This will save our channel partners time, help increase their sales capabilities and give them the strength of the combined support of both Hobart and Traulsen. We're also excited that Posternak Bauer brings more than twenty-five years of experience representing the Traulsen brand."
To ease this transition, Hobart and Posternak Bauer Associates have worked together to ensure continuity of representation and to provide knowledgeable, experienced, successful sales personnel to support the market. Specifically, several members of the Hobart sales team have joined Posternak Bauer Associates, including Larry Hoff, John Alfano and Ron Rivellese. These individuals bring to Posternak Bauer Associates significant experience with and knowledge of the Hobart product line. In addition, Hobart and Posternak Bauer are currently engaged in providing extensive hands-on training to the Posternak Bauer sales teams on the full Hobart product line.
"We want to reiterate that Traulsen products remain fully available for ordering and shipment," said Gary Hoying, general manager for refrigeration for Traulsen and Hobart. "We recognize the importance of maintaining the scope of the Traulsen product line and our customization flexibility. And we look forward to expanding the current Traulsen product offering and increasing our refrigeration production capability overall."
About Hobart
Hobart Corporation is the world's premier commercial food equipment and service provider for the foodservice and food retail industries. Hobart manufactures products for refrigeration; warewashing and waste handling; food preparation; baking; cooking; and weighing, wrapping and labeling systems. To learn more about Hobart, visit www.hobartcorp.com.
About Traulsen
Traulsen has been providing premium refrigeration to the worldwide food equipment market since 1938. Traulsen's broad refrigeration product offering includes reach-ins, roll-ins, undercounters, blast chillers, prep tables and merchandisers. To learn more about Traulsen, visit www.traulsen.com.
About Posternak Bauer Associates, Inc.
Posternak Bauer Associates, Inc. was founded in 1988 by Michael R. Posternak and Steve Bauer. Posternak Bauer serves the foodservice industry in New York and northern New Jersey. To learn more about Posternak Bauer Associates, visit www.pbarep.com.
Hobart Corporation, 701 S. Ridge Ave., Troy, OH 45374. Tel: 513-346-5552 ; Fax: 513-671-8163 .