New 'VIOlight Travel'

New York, NY - Over the past few years, the popularity of toothbrush sanitizers in the home has increased dramatically. As the Centers for Disease Control states, "Even after being rinsed visibly clean, toothbrushes can remain contaminated with potentially pathogenic organisms." Now comes a new toothbrush-sanitizing product called VIOlight Travel that allows consumers to take that sanitizing protection with their toothbrushes when they travel outside the home.

The VIOlight technology utilizes a Germicidal UltraViolet (UV) bulb - the same technology used in hospitals and dental offices - to eliminate germs and bacteria on toothbrushes. The VIOlight's UV bulb has been laboratory tested and has been proven to eliminate up to 99.9% of germs it comes into contact with on a toothbrush, safeguarding consumers from harmful bacteria and cross contamination.

The sleek tubular design of VIOlight Travel is unobtrusive and will fit compactly in any dopp kit, gym bag, cosmetics bag, suitcase or even in a briefcase. The unit is about the size of a pencil case and holds a single toothbrush or electric toothbrush head. It even features a removable drip tray for easy cleaning. Adults and children alike can simply place their toothbrush in the VIOlight Travel, close the lid and the sanitizing process begins. After 7 minutes, the battery operated unit shuts off automatically, keeping toothbrushes bacteria free until the next use. Not only does the VIOlight Travel keep the toothbrush clean and sanitized, it also prevents those germs from being transferred to other items. Actually, the VIOlight Travel isn't just for travel. The compact design of the product allows it to be kept in convenient places like a glove compartment or office desk, all the while keeping the toothbrush free from germs.

The VIOlight Travel follows the success of the original VIOlight Toothbrush Sanitizer & Storage System for homes launched last year, "After that original product success, the need for a travel version was made clear by consumers and retailers across the board," says VIOlight President Jeff Defazio. VIOlight Travel will begin to rollout to premium catalogs, e-commerce sites and retailers across the country in fall 2005.

SOURCE: VIOlight