New Program Allows Guests To Indulge In Hilton Amenities At Home
Beveraly Hills, CA - Starting today, travelers can experience the luxurious comforts of the Hilton guestroom even after check-out. For the first time in its 80-year history, the hotel chain is making its custom-designed, luxury in-room items available for purchase, offering guests the opportunity to re-create the experience of a Hilton guestroom at home.
The new Hilton to Home program provides a vehicle for consumers to purchase, via the Internet and printed in-room collateral, plush Hilton guestroom items, including the ultra-comfortable Hilton Suite Dreams mattress and box spring, luxury Hilton Serenity Collection bedding items, Crabtree & Evelyn La Source bath product line and the exclusive Hilton Family clock radio.
"Our guests enjoy pampering themselves with superior amenities during their stay and they often inquire about how they can purchase their favorite in-room items, be it the pillows, bedding, or even the bathrobe," said Jeffrey Diskin, senior vice president of brand management & marketing for Hilton. "Now, for the first time, we are providing our customers the chance to indulge in our guestroom experience in the comfort of their own homes."
These guestroom items are an example of the overall $500 million investment that Hilton Hotels Corporation and its franchise property owners are making to enhance their hotels over the next few years. In 2005 alone, Hilton will be opening 15 properties and plans to renovate more than 40 others.
Suite Dreams Mattress and Box Spring
The Hilton Suite Dreams bed by Serta, custom-designed for
Hilton to exact specifications, is posturized for added coil support
and features a unique internal design that prevents edge breakdown. An
innovative, patented quilt design and inviting plush top mattress
Hilton Serenity Down Comforter
Pacific Coast Feather manufactured using old-world traditions
of craftsmanship, the Hilton Serenity down comforter is both durable
and decadent. This mid-weight, allergy-free comforter nestles
beautifully into the Hilton Serenity duvet cover.
Hilton Serenity Pillow
Sink into the comfort of our Hilton Serenity pillow by Pacific
Coast Feather, which offers a supportive inner chamber of feathers
and down surrounded by a dreamy layer of pure, allergen-free goose
down. Cambric barrier-weave cover ensures ticklish feathers won't
sneak out.
Hilton Serenity Sheet Set
Delightfully soft and inviting, Hilton Serenity bed linens invite
you to indulge in blissful slumber, night after night. Crafted of 250
thread-count, easy care 60/40 cotton-poly with a woven, tone-on-tone
stripe, these linens make a striking design accent. Set includes one
flat sheet, one fitted sheet, and two pillowcases.
Hilton Family Exclusive Clock Radio
At less than six inches square, this sophisticated alarm
clock/radio packs an array of functions into a diminutive package. The
clock has the world's easiest-to-set alarm feature, automatically
adjusts for daylight savings time, and maintains alarm setting during
power outages. Digitally tune and preset your favorite radio stations
or attach an MP3 or CD player for enhanced listening pleasure.
La Source Body Lotion
A mini-spa treatment for your skin. Nourishing marine extracts and
vitamins, plus soothing oils and herbal extracts leave your skin soft
and gently scented with a refreshing blue-water fragrance.
Shawl Collar Bathrobe
Children and adults alike will love the thirsty weave and
luxurious touch of our 100% cotton, terry cloth bathrobe. A perfect choice for bath or bedtime comfort.
SOURCE: Hilton Hotels Corporation