L.E.T. Group And ReachLocal Form Alliance To Bring Patent-Pending Pay-Per-Click Advertising Platform To The Hospitality Industry

Jupiter, FL & Encino, CA - L.E.T. Group, Inc., a provider of hotel internet marketing services, and ReachLocal, a provider of online marketing solutions, today announced a strategic alliance to bring ReachLocal's pay-per-click marketing and management to the hospitality and travel industry.

Powered ReachLocal's exclusive technology, L.E.T. Group will offer hotels its patent-pending, end-to-end advertising platform, which includes complete search engine pay-per-click campaign set-up and management, simplification of online advertising across multiple major search engines and online Yellow Pages from one single platform, and robust campaign reporting including number of website visits, phone calls, and bookings generated.

"ReachLocal addresses the most common challenges to search engine pay-per-click advertising," said Kent H. Tewell, founder and CEO, L.E.T. Group. "ReachLocal manages the complex process of search engine keyword bidding, campaign management and analysis, and provides detailed tracking to accurately measure ROI. Best of all, daily reports are delivered by email, so hotels know exactly how much has been spent and how many phone calls, emails or bookings have resulted from their search engine advertising."

"We're delighted to partner with L.E.T. Group, particularly because travel is so clearly one of the big winners online – consumers are turning to the Internet to learn about destinations, research airfare and lodging, and ultimately book travel arrangements," said Zorik Gordon, president and CEO, ReachLocal. "L.E.T. Group is in the forefront of hospitality industry providers – the company fully understands both the Internet's evolving role and its extraordinary potential."

SOURCE: L.E.T. Group and ReachLocal