HSMAI Debuts New eConnect Research Website
Users Can Personalize Site to Customize Research and Information
MCLEAN, VA - Revolutionizing the way vital information and research is available and accessed, the Hospitality Sales & Marketing Association International (HSMAI) launched the new eConnect website as the first one-stop portal to global information and resources on hospitality industry sales and marketing topics.
Created as a repository for information and research addressing today's most important industry issues, the service is hosted by Hsyndicate and provided by the HSMAI Foundation through its Research Partnership program.
"In keeping with the HSMAI Foundation's mission to provide important and useful information for the industry at-large, eConnect transforms the process to one that is comprehensive, easily accessible and on the cutting-edge of technology given the huge search capabilities and availability of global information at your fingertips," notes Richard Chambers, chair of the HSMAI Foundation and executive vice president of TravelCLICK.
"The new eConnect marks another milestone in the long lasting partnership between HSMAI and Hsyndicate," states Henri Roelings, founder and CEO of Netherlands-based Hsyndicate. Roelings adds: "eConnect will gradually deliver additional resources and value as projected participation grows in all segments of the industry, notably among hospitality schools and universities, which can play an important role."
While many of eConnect's resources are available exclusively to HSMAI members, a 30-day trial period is available for non-members to access password-protected content. Following the trial period, users can join HSMAI and get a 10 percent discount off membership.
The site is sectioned into six categories:
- Industry News & Events
- Special Interest Groups
- Research, Papers and Documents
- HSMAI Update
- Industry Links & Resources and
- Search the Database.
Highlights of the new eConnect are:
- Personalization: eConnect can deliver customized content that fits specific areas of expertise or interest.
- Categorized industry news: Stay on top of developments and trends that shape today's industry.
- Market development and performance reports: 15+ consultant companies feed contents to eConnect.
- eConnect in-depth: Delivering background information on persistent trends and opportunities in hospitality sales and marketing.
- Knowledgebase search engine: Search contents based on specific variables.
- Streaming media: Interviews with industry leaders.
- Document downloads: Research, conference presentations and more.
- Columns: Featuring views and commentaries of 20+ columnists.
Visitors can access eConnect from hsmai.org or go to www.hsmaieconnect.org to create their own portal to sales and marketing resources.
eConnect is sponsored by HSMAI Foundation Gold Research Partners: Cendant, Choice Hotels International and InterContinental Hotels Group, and Silver Research Partners: Benchmark Hospitality, Best Western, David Green Associates, Fairmont Hotels & Resorts, International Association of Convention and Visitors Bureaus, Interstate Hotels & Resorts, Maritz, Marriott International, MGM Mirage, Radisson Hotels & Resorts, Smith Travel Research, TravelCLICK and Wyndham International.
About Hsyndicate
With an exclusive focus on the global hospitality and lodging industry, Hsyndicate consolidates relevant business intelligence into a unique, daily updated knowledgebase platform which is used and aggregated by industry-stakeholders that shape the future of global hospitality. Hsyndicate's members and audience include hotel groups and chains, national and global trade associations, schools, universities, consultants, financial analysts, business and consumer media, and conference organizers, representing an audience of 200,000+ individual users in all segments of the global hospitality industry. Hsyndicate's current industry partners include IH&RA, AH&LA, HFTP, HEDNA, HTNG and HSMAI. For more information visit www.hsyndicate.org.
About the HSMAI Foundation
The HSMAI Foundation was established in 1983 to serve as the research and educational arm of the Hospitality Sales & Marketing Association International. Its mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession.
For more information on HSMAI or the HSMAI Foundation, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005. You can also visit the website at www.hsmai.org.
Source: HSMAI