Groupology® Signs With Pegasus Solutions

Dallas, TX and Chicago, IL - In a move to pursue the small group travel segment, Groupology®, LLC has signed with Pegasus Solutions, Inc. to utilize the company's PegsTour® and UltraDirect® electronic distribution products. As one of the first customers to utilize PegsTour® and UltraDirect® as a single interface, Groupology is aiming to establish a strong position in the meetings market with special interest in the SMERF (social, military, educational, religious, fraternal) segment, estimated to be in excess of $45B annually.

In the growing tour services market, Pegasus' distribution service offerings provide an electronic link to connect wholesale/tour operator booking technologies, intermediaries and hotel reservation systems. Through the use of a single interface, companies can take advantage of real-time dynamic and static inventory rates, which allow complete access to published and negotiated rates, as well as specifically contracted rates and allotments. By creating what they claim to be an enticing value proposition for hotels, which have not widely sought the SMERF business in the past due to associated labor costs, turnaround and the lack of an end-to-end solution, Groupology and Pegasus have streamlined a booking process through these electronic distribution services.

Groupology, a new, online group travel company being launched by the David Green Organization, has developed technology that they say automates the group booking process, minimizing unqualified leads to suppliers and allowing for group collaboration and seamless access to related products and services. This technology will be complemented by Pegasus' single interface, which combines PegsTour® and UltraDirect® technologies, linking tour operators and hotel reservation systems, and providing the first viable electronic link between wholesale/tour operator booking technologies, intermediaries and hotel reservation systems. Its single-system interface eliminates the waste of the traditional wholesale model for group booking involving manual communication, 24- to 48- hour confirmations and potential for booking errors. Groupology also says that additionally, it provides seamless connection to hotel reservation systems, directly linking distributors to Pegasus' portfolio of more than 60,000 hotel properties, and allowing real-time access to information on rates, availability and reservations worldwide.

SOURCE: Groupology®, LLC and Pegasus Solutions, Inc.