Crowne Plaza Will Triple Mexican Presence

Bass Hotels & Resorts has broadened its relationship with Mexico's Hoteles Presidente to include development of the Crowne Plaza Hotels & Resorts brand in that country. The two companies have entered into an exclusive master development agreement to put Crowne Plaza properties in virtually all key urban and resort Mexican markets over the next decade.

Mexico has 5 Crowne Plaza locations; the deal is expected to add 10 more.

The pact is a natural extension of an existing, successful business relationship that the two companies have had in place for the upscale Inter-Continental brand. A first of its kind in the business, the original 1994 partnership has resulted in seven Presidente Inter-Continental Hotels and Resorts in Mexico.

"It made perfect business sense for us to expand upon an already prosperous relationship with our colleagues at Hoteles Presidente, and we anticipate dramatic growth opportunities throughout Mexico," says Thomas Arasi, president, Bass Hotels & Resorts, the Americas.