North American hotel chain chooses the industry’s leading revenue management solution to remove manual processes, provide greater connectivity and enhance overall efficiency
IDeaS announced recently that after a thorough review of revenue management system (RMS) providers and products, Coast Hotels has selected them as its trusted technology partner and is implementing IDeaS G3 RMS at 20 of its Canadian properties. Coast Hotels’ selection process involved a full team of experienced end users who tested a range of RMS solutions, ultimately determining IDeaS provided the strongest solution to meet their needs.
Coast Hotels offers a wide variety of hotel accommodations, with 4,559 total guest rooms in Canada and the United States. Having always operated in a manual, spreadsheet-reliant environment, the company recognized the competitive need to enhance its revenue management culture and practices with automated data analytics to drive optimal forecasts and pricing.
Nooshi Akhavan, director of revenue performance and distribution, Coast Hotels, said: “We were missing out not being able to see the full picture and our manual process didn’t leave us enough time to focus on anything else. The knowledgeable support team we’ve worked with at IDeaS has been phenomenal. They have a firm understanding of our business and are helping us change the revenue management culture of Coast Hotels. IDeaS G3 RMS gives us the opportunity to change how we sell and be more dynamic and relevant to our customers. With the decisions the system is showing us for future dates, I’ve already identified some tremendous opportunities.”
Dr. Ravi Mehrotra, president, founder and chief scientist, IDeaS, said:“IDeaS is thrilled to have Coast Hotels utilize the benefits of IDeaS G3 RMS. The ability to analytically price by room type will be a great advantage to their decision-making team. We know how important it is to not only maintain, but also grow competitive positioning through automation. We look forward to helping elevate the company’s revenue performance by allowing the strategists within Coast Hotels to focus on more important, forward-looking tasks.”