Baskin-Robins Dishing Out Special Treats Starting This Month
By Megan Zielinski, contributing writer
In honor of National Ice cream month, Baskin-Robbins, global leader of chain ice cream specialty shops, is offering a wide variety of frozen treats including the famous Oreo, America’s favorite cookie, and a free waffle cone special with double-scoop purchase.
This month is all about Oreos at Baskin-Robbins—the flavor of the month for July, Oreo ‘N Cake Batter, is a new flavor consisting of Oreo pieces and swirls of chocolate cake batter. By adding milk and syrup, customers can also choose to turn the flavor of the month into a delicious Oreo N’ Cake Batter Milkshake. Other Oreo desserts at Baskin-Robbins this month includes custom-made Oreo Ice Cream Cookie Sandwiches—customers can pick any of the 31 flavors to sandwich between two chocolate Oreo cookie wafers or choose from the Oreo Ice Cream Cookie Sandwiches in pre-made 6-packs. The Oreo 31 Below Line-up—a selection of 31 Below treats including soft serve vanilla mixed with pieces of Oreo cookies, Oreo N’ Caramel flavor ice-cream with caramel praline crumbles on top, Oreo N’ Chocolate ice-cream paired with hot chocolate fudge, and Oreo Cookies N’ Cream. Also available this month, along with Baskin-Robbins traditional Celebration Cake decorated with Fourth of July sprinkles and ribbons, is the Oreo Cookie Cake, smothered in dark chocolate, decked-out with Oreo cookies on top with a thick fudge edging. “Our flavorful lineup of OREO® cookie-inspired frozen treats also gives our guests an opportunity to enjoy one of the most iconic cookies in fun and creative ways all month long,” said Jeff Miller, Executive Chef and Vice President of Product Innovation for Dunkin’ Brands.
Starting this month, as a complementary addition to the assortment of Oreo novelties, Baskin-Robbins is gifting customers with a freshly-baked free waffle cone with the purchase of any flavor of ice-cream, double-scooped. The best part of this promotion, the cone upgrade continues until the end of the year—allowing customers to enjoy the free offer for the next 6 months.
Baskin-Robbins, owned by Dunkin Brands, operates over 7,000 locations, with 2,500 nationwide and over 4,600 locations worldwide, in nearly 50 countries. The company is known for their 31 signature flavors, including Chocolate Almond, Egg Nog, Lemon Crisp, Banana Nut Fudge—developed with the idea of providing a different flavor each day of the month. Since Burt Baskin and Irv Robbins founded the ice-cream chain in 1945, Baskin-Robbins has introduced over 1,000 flavors in the shops.