ARTICLES BY MEGAN ZIELINSKI
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![Hilton Mobile App]( "Hilton Hotels Enriching Guest Experience With Smartphone Technology")
Hilton Hotels Enriching Guest Experience With Smartphone Technology7/31/2014Hilton Hotels is turning the iPhone and iPad into a tool for guests to easily book hotel rooms, check-in and out, request delivery service, and even unlock their doors without ever needing to hold on to a room key—enhancing the overall hotel stay and processing experience for guests.
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![Olive Garden]( "Olive Garden Evolving The Brand With Visual And Digital Improvements")
Olive Garden Evolving The Brand With Visual And Digital Improvements7/18/2014Olive Garden announced major brand changes to take place in restaurants nationwide, including providing customers with an enhanced Web experience, renovating restaurant architecture, convenient online-to-go ordering service, and updating the Olive Garden logo.
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![Applebee’s Rewards Program Expansion]( "Applebee’s Offering Two Meals In One To Help Choosey Diners")
Applebee’s Offering Two Meals In One To Help Choosey Diners7/9/2014For a limited time, Applebee’s is giving customers the opportunity to select two meals for the price of one, enabling customers who have a difficult time deciding to indulge in all of their cravings at an affordable cost.
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![Baskin-Robins]( "Baskin-Robins Dishing Out Special Treats Starting This Month")
Baskin-Robins Dishing Out Special Treats Starting This Month7/8/2014In honor of National Ice cream month, Baskin-Robbins, global leader of chain ice cream specialty shops, is offering a wide variety of frozen treats including the famous Oreo, America’s favorite cookie, and a free waffle cone special with double-scoop purchase.
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![Sonic Summer Of Shakes]( "Sonic To Implement “Point-Of-Personalization Service” System")
Sonic To Implement “Point-Of-Personalization Service” System6/27/2014Sonic, nation’s largest chain of drive-in service restaurants, announced during third fiscal quarter results, that all company restaurants will include new “point-of-personalization service” system by the end of summer, and begin expanding to franchises in September, improving restaurant productivity, connecting to customers by leveraging personalized promotions and menu recommendations, and driving growth in sales.
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Sonic Offers “Summer Of Shakes” To Wow Customers5/29/2014
Sonic, nation’s largest chain of drive-in restaurants, is bringing 50 new slush and shake flavors to customers this summer, making it the only restaurant in the fast food industry to offer the largest variety of frozen delicacies.
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McDonalds Represents FIFA World Cup: Launches First Ever Global Fry Packaging Design And Augmented Digital Gaming Experience5/28/2014
McDonald’s, official sponsor of the World Cup for the past 20 years, is rolling out soccer themed fry boxes and integrating an interactive mobile app entry code onto the packaging, allowing for customers to enjoy a virtual game of soccer while enjoying their meals.
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![Wendy's Millennial Customer Branding]( "Wendy’s Updating Restaurant Brand To Invite More Millennial Customers")
Wendy’s Updating Restaurant Brand To Invite More Millennial Customers5/19/2014In its last conference call, Wendy’s announced it will transform and reinvigorate the brand to give more appeal to millennial customers and strengthen relevance with the boomer generation in effort to drive brand, increase customer count, sales, and profit growth.
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![Bloomin’ Brands Inc.]( "Bloomin’ Brands Inc. Emphasizes Relevance Of Effective Advertising To Mobile And Online Consumers")
Bloomin’ Brands Inc. Emphasizes Relevance Of Effective Advertising To Mobile And Online Consumers5/14/2014Bloomin’ Brands Inc., recently revealed the importance of mobile and online stability for building growth within the company and forming connections with consumers in an effort to increase sales in restaurants while staying true to the brand.
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![Burger King]( "Burger King Serving Signature Burgers At Breakfast To Improve Customer Experience")
Burger King Serving Signature Burgers At Breakfast To Improve Customer Experience5/12/2014Burger King, second largest fast food hamburger chain in the World, has announced the upcoming launch of their “Burgers at Breakfast program,” pleasing customers with their favorites at all meal times of the day.
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![Subway New Food Trends Hummus]( "Subway Keeping Up With The Latest Food Trends: Now Offering Hummus")
Subway Keeping Up With The Latest Food Trends: Now Offering Hummus5/8/2014American fast food franchise, Subway, home of the submarine sandwiches, is adding hummus to their menu, adapting to the demands of the increasing amount of health conscious consumers.
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![Applebee’s Rewards Program Expansion]( "Applebee’s Expanding Rewards Program To Boost Business")
Applebee’s Expanding Rewards Program To Boost Business5/6/2014DineEquity owned restaurant chain, Applebee’s, will now be serving loyalty and reward perks, along with new menu additions in an effort to please diners and improve restaurant performance.
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![Dunkin' Donuts]( "Dunkin’ Donuts Incorporates Loyalty Rewards Into App")
Dunkin’ Donuts Incorporates Loyalty Rewards Into App3/31/2014DD Perks Creates Market Alternative To Starbucks Rewards.
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Investors Pressing Darden Restaurants To Reconsider Red Lobster Spin Off2/4/2014
Activist investor, Starboard and Barington Capital Group, is advising Darden Restaurants to slow down the spin-off of Red Lobster from the brands under the company.
