Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, recently announced the launch of its CoMMingleDIRECT service. CoMMingleDIRECT provides 24/7 social media reputation and crisis management for hotels and resorts covering Facebook, Instagram, and Twitter.
“Reputation protection on social media is critical for hotels and CoMMingleDIRECT provides hoteliers with peace of mind knowing their social media accounts are being monitored 24/7,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO. “Research continues to support that consumers expect timely responses when posting service issues on social media or sending private direct messages. Our CoMMingleDIRECT team handles it all for the property, 24/7, and escalates serious issues to the property.”
CoMMingleDIRECT incorporates real-time property escalations through its CoMMingle Alert system to mitigate potential crisis situations from resulting in negative guest reviews on TripAdvisor, Google, Facebook and OTAs. With the continued rise of private messaging between consumers and hotels, it is vital that hoteliers respond to every direct message in a timely manner, regardless of the day or time of day.
“By resolving consumer complaints in private and in a timely manner, CoMMingleDIRECT ensures the property is responsive on social media,” added Mr, Vallauri. “This, in turn, provides a definitive competitive customer service advantage for the property.”
Current CoMMingle social media marketing customers can upgrade to CoMMingleDIRECT based on preferred customer pricing established by the Company. The CoMMingleDIRECT service can be implemented in less than ten days.