News | February 5, 2019

Aaptiv And Highgate Partner To Launch Hospitality's Newest Wellness Amenity

Aaptiv will be offered across Highgate's portfolio of hotels and resorts

New York, NY /PRNewswire/ - Highgate, a premier real estate investment and hospitality management company, together with Aaptiv, a leading provider of premium digital fitness content, today announced a collaboration that will provide Highgate's hotel and resort guests with unlimited access to Aaptiv's world-class workouts during their stay.

Aaptiv, a pioneer in the digital health space, has over 230,000 paying members who have taken more than 20 million classes since the company started three years ago. Aaptiv offers unlimited access to over 3,500 audio-guided classes across a wide variety of activities, including running, strength-training, yoga, meditation, and more.

Highgate's global portfolio includes over 130+ properties and over 30,000+ rooms across various key gateway markets. Highgate properties, including The Knickerbocker, WestHouse Hotel New York, The James New York – SoHo, and Royalton Park Avenue will be the first to introduce Aaptiv as an amenity this February.

"Our mission is to help everyone live a healthier life – and that includes whether they are at home or on the road," said Aaptiv founder and CEO Ethan Agarwal. "Aaptiv has helped countless members stay focused on their fitness journey while traveling, and we're excited to partner with Highgate to give their guests access to the best workout experience out there."

As guests place a bigger emphasis on wellness, innovation within the hospitality industry has seen a surge and the space will continue to evolve in the next few years.

"Highgate encourages guests to maintain their healthy lifestyle and workout regimes when traveling and we're always looking to provide our guests with amazing amenities and services to make it easier for them," said Highgate Chief Operating Officer Steve Barick. "The Aaptiv experience provides guests with challenging yet easy-to-use workout programs for all fitness levels that can be utilized in-room and at our fitness centers. Aaptiv is like no other and we are excited to offer it to our guests."

ABOUT AAPTIV
Aaptiv Inc. is a leading provider of premium digital fitness content that has transformed the way people work out. Each one of Aaptiv's 3,500+ workouts, which span every type of exercise and a wide variety of activities, combine the guiding voice of an expert Aaptiv trainer with motivating music by top artists. This audio-based format eliminates distractions and provides the flexibility many people require - allowing them to focus on their fitness goals, when and where it suits them.

Launched in 2016 by founder and CEO Ethan Agarwal, Aaptiv has nearly 100 employees in its New York office and has raised over $52M from leading venture capital firms and top companies, including the Amazon Alexa Fund and Disney. To learn more and to download the app, visit Aaptiv.com.

ABOUT HIGHGATE
Highgate is a premier hospitality investment and management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu. Highgate also has an expanding presence in key European markets through properties in London, Paris, Barcelona, Vienna and Prague. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate also has a proven record of developing bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the industry's most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, London, Dallas, Los Angeles, and Seattle.

SOURCE: Aaptiv

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