Restaurant Chain Increases Average Table Income By 10 Percent With New Tablet Technology
By Christine Kern, contributing writer
Motorola Helps La Cage aux Sports Increase Revenue and Improve Customer Experiences
The La Cage aux Sports Bar and Restaurant owners were looking for a solution that would increase revenues and improve the customer experience through greater staff-customer interaction.
Now the Quebec-based restaurant chain has adopted Motorola Solutions Inc technology to reduce waiting time for ordering and receiving food and drinks. La Cage worked with Motorola PartnerEmpower Silver partner POS Terminal 2000 Inc. to implement a wireless local area network (WLAN) solution, in addition to arming each of its servers with Motorola’s ET1 tablet for mobile order-taking. With the addition of Motorola’s wireless access points, the ET1s are able to connect with the WLAN system automatically, providing servers with seamless roaming and communication.
“The implementation of the Motorola WLAN solution and ET1 tablets in our restaurants helped us increase the overall customer satisfaction, cut the waiting time for orders and increased staff efficiency,” said Mathieu Laliberté, director, Information & Technologies for La Cage in Boucherville, Quebec.
As a result of the WLAN solution and ET1 tablet combination, the restaurant has seen improved communications system between servers and “back-of-the-house” operations, allowing orders to be received instantly and food and drinks to be delivered faster. The mobile ordering system also increases efficiency by providing an up-to-date menu and enabling servers to better engage with their customers.
"The combination of the Motorola WLAN solution and ET1 tablet demonstrates the vision between La Cage and POS Terminal. The collaboration resulted in a user-friendly solution using cutting-edge technology that meets the demanding needs of the bar and restaurant industry," according to Imran Akbar, vice president and general manager, Enterprise Networks & Communications, Motorola Solutions.
Increased sales have resulted from serving more customers per day, improving table-turns and increasing the average bill by selling more food and drinks per table.
Motorola access points deployed in restaurants deliver high performance, lower cost of deployment and the speed required to support the most demanding applications.
The Sportscene Group is a Quebec pioneer and leader in the restaurant-sports bar field. Its main banner, La Cage aux Sports, includes more than 50 corporate-owned stores, franchises and co-franchises to date, located throughout Quebec.
Laliberté stated, "Motorola Solutions has made our restaurants more efficient and we plan to deploy the technology at additional locations in the future. We can serve more customers resulting in faster table turns and a 10% average increase in customer checks."
“The waitress has the ET1 tablet on her all the time. She walks through the tables she serves and when a client needs something, she takes the tablet out and proceeds with the order.
“The waitress doesn’t have to go back to a fixed POS and lose time ordering from there,” he said. “She’s more available to clients and by having the menu and add-ons on the tablet she can suggest more items to customers to help us up-sell.”