Restaurant And Hospitality News – December 15, 2014
By Christine Kern, contributing writer
In news this week, some advice to help protect customer data; the role pets and multigenerational travel each plan in travel plans; balancing discounts against value-added offers; and efforts by Quiznos to appeal to millennials to turn the brand around.
Infographic: How To Protect Your Customer’s Payment Card Data From Malware
This handy infographic from the Payment Card Industry Security Standards Council (PCI SSC) includes some important tips on preventing customer data from falling victim to breaches. Some tips include strengthening passwords, keeping anti-virus software updated, and encrypting data. Ultimately, the infographic urges, businesses should take a layered approach to security.
Pets Play Big Role In Determining Vacation Plans Of Owners
According to new research released by TripIt from Concur, personal pets have a large influence over the travel plans of the owners, as this article from eHotelier examines. The survey demonstrated that 77 percent of those surveyed said that their pets influence their holiday travel plans, with 94 percent still planning to travel, although they need more reliable pet sitters and options to travel with their pets. And two-thirds said they would travel more frequently if they had reliable pet care options.
Multigenerational Travel Decisions Shaped By Children
This article from eHotelier examines how children are influencing the desires and decisions of the multigenerational travelers. A new study conducted by Preferred Hotel Group has found that multigenerational travel is anticipated to experience rapid and sustained growth, fueled by the money of the elder generation and the sense of adventure of the grandchildren. The Preferred Hotel Group calls this movement “multigenerational travel 2.0,” and found that among millennials, 91 percent take an annual multigenerational trip.
Balancing Discounts Against Value-Added Offers: Which Do Shoppers Prefer?
e-Hotelier reported that a study by the University of Minnesota found that shoppers prefer value-added offers over flat discounts, but when given a choice will often choose the discount. The survey found that consumers often are not doing the basic math, and assume that the discount is the better deal. The study suggests that value added packages protect a hotel’s reputation and will attract guests who are willing to pay for quality.
Quiznos Appeals To Millennials To Turn Things Around
QSR Web reported that Quiznos is undergoing a number of changes to emerge from its July bankruptcy filings, and it is turning to the millennial segment to help turn things around. One of its new initiatives is called “Toasty TV,” described by the brand as “Curated entertainment, straight from the Toaster.” Toasty TV is a website that carries entertainment and marketing content to support the Quiznos brand without “being too salesy.” Other initiatives include a texting program, menu upgrades, and local marketing.