MediaConcepts Re-Launches Its Brand With New Visual Identity And Website

New brand identity represents its evolution within the hospitality industry

MediaConcepts, experienced provider of integrated digital solutions for the hospitality industry, recently revealed its new brand identity and website.

Since it was founded in 2002, MediaConcepts has continually evolved by blending creativity with innovation to create a unique proposition for the hospitality industry. The introduction of a new brand identity represents its evolution over the last decade to become a trusted partner for hotel brands in Asia and the UK.

This is the first time MediaConcepts has re-launched its brand in 12 years. In addition to new logos, colour palette and marketing collateral, a major part of this re-launch is its website.

Reflecting the new brand identity, MediaConcepts' website (www.mediaconcepts.com) has been re-designed and built to offer visitors with an intuitive experience and comprehensive overview of its solutions. Developed as a fully responsive site, the layout automatically adapts to the viewing environment to provide visitors with an optimal experience on any device.

"As a company that helps hotels personalise and enhance their guest experience, we strongly believe in giving people a great experience regardless of what device they use to view our website," said John Bowen, Founder and CEO of MediaConcepts. "Using responsive web design also allows us to maintain one single set of content, and not worry that an updated piece of information might show up on a laptop but not on a mobile phone."

Earlier this year, the company announced its expanded presence in the UK.