Digital Signage: The Wave Of The Future For Hospitality

By Christine Kern, contributing writer

Report Indicates Digital Signage Market Will Grow

Digital Signage Today has released its fifth Digital Signage Future Trends Report. This is the second edition to feature an even more intensive set of survey questions, which allows the study to compare information from specific end-user and deployer verticals and see how it changes from year to year.

This comprehensive statistical look at the trends and attitudes affecting digital signage today is a must-read for deployers and providers alike who want to keep up with competition and speed up ROI.

The questions were targeted for particular users and industries.  For instance, end-users saw a different set of questions than solution providers. And among the end-users, respondents who responded as representatives of restaurants or food service providers saw different questions than those who responded as a representative of a bank or financial institution.

In an effort to drill down even further for valuable nuggets of actionable intelligence, those restaurateurs who identified as already having deployed digital signage would get different questions than those who said they had not yet.

And so on for hotels and colleges and retailers and more.

The 35-page downloadable 2014 Digital Signage Future Trends Report contains the full results of our exclusive survey of over 1,000 deployers and hardware/software/service providers in the dynamic digital signage industry.

Among the findings of the survey:

• Only 11.4 percent of restaurants surveyed use digital signage for drive-thru digital menu boards (and that's up from only 7.7 percent last year).
• Only 10 percent of this year’s retail respondents said they have already deployed digital signage (down from 16.7 last year).
• Of the minority faction of educational institutions that don't already have digital signage, two-thirds (66.7 percent) said they planned to deploy it in the next few years.
• Across all verticals, a fifth (20.8 percent) said they anticipated spending less than $5,000 on digital signage next year – but that means the rest and most (almost 80 percent) anticipate spending anywhere from more than $5,000 to "More than $1 million" in the next year.

Included in the report is data on what others are spending and how they are using screens to get ahead; a full executive summary by Christopher Hall, editor of DigitalSignageToday and international speaker; over 70 charts and graphs that breakdown the audience and meaningful trends for the next years ahead; hard data on the future of mobile, POS, social, 3D and other emerging technologies; and how are retail, foodservice, healthcare and other industries deploying digital signage.

Also included in the report are insights from industry leaders and figures from industry associations, analysts and solution providers, from display manufacturers to software providers, from the International Sign Association to the Digital Screenmedia Association, and from the U.S. to the U.K. to Australia —each providing their particular predictions on what's coming in the next few years for digital signage.

Click here to purchase your copy of this year's Digital Signage Future Trends report.